Coisa da Boa, a Nike Running ad, developed by F/Nazca, art director: Rodrigo Castellari, photos: Caio Guatelli. This job got the Silver Medal at the 2012 CCSP (Clube de Criacao de Sao Paulo) award.

Heliopolis, one of Brazil’s largest slum (second only to Rio de Janeiro’s Rocinha), is turning vertical . With a total population reaching 220 thousand people, and no more available land to grow, the slum is becoming a high density building conglomerate —all of them illegal, built without the approval or supervision of São Paulo’s government. None of them have engineering project nor a deed.

Ricardo Salles was Brazil's Environment Minister during the first 2 years of president Bolsonaro government. He is known for a conter-ambientalism politic.